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Wayne Coolidge's

Personal Training, Health/Wellness Consultation,
Shield Maiden Lifestyle Guidance


Release Your Inner Shield-Maiden

Discover elite nutritional health, mind-set, and fitness by mimicking lifestyles of our Paleo ancestors and the healthiest and most empowered women in history. 

Wayne Coolidge, M.Ed., has 38+ years of "cutting edge" experience as a fitness trainer, nutrition professional, wellness consultant, and ancestral health researcher/practitioner.

His professional experience, academic preparation, and expertise in the advantages of Paleo/cultural health practices make him uniquely qualified to guide members to health, wellness, and perhaps the best shape of their lives.

Conquer Your World

by eating, thinking, and training like a Shield-maiden.

Super-charge your body with performance nutrition and Supplementation

Studying the lifestyle characteristics of healthy, physically dominant cultures provides valuable insight toward improving human performance and enhancing...


Conquer your world with a powerful Shield-maiden mind-set

An article published in the Guardian; Oct. 24, 2016 entitled “Why Iceland is the best place in the world to be a women” provides historical clues for the creation of the Shield-maiden mind-set. “For centuries...


Focus your training and fitness regimen to become "Shield-maiden Strong"

Viking era men and women had few if any adversaries that they could not dominate. They profited from a near perfect balance of nutrition, mind-set, occupation, and training. Physically they were...


Personal Health, Strength, Growth and Empowerment

Study and incorporate lifestyle characteristics from our ancient ancestors and a culture characterized by the healthiest, fittest, strongest, and likely most empowered women the earth has ever known. Shield Maiden Life features a Scandinavian based lifestyle optimization program based on the lives of the female warrior Shield-maidens of Norse legend.

Iceland is an island nation populated by 364,000 persons of Scandinavian descent. Female athletes from Iceland like Katrín Davíðsdóttir and Sara Sigmundsdóttir, (left to right) dominate International Crossfit games. Don't worry, you can't reach their level of musculature and strength and become the best female athletes in the world overnight. You CAN choose your ideal, work toward it, and maintain it where you are comfortable.

How does a nation with about the same population as Bakersfield, California produce the world's most physically accomplished and mentally tough athletes? They inherited many positive attributes from their ancestors that settled Iceland, mostly from Western Norway. Prominent among those attributes is a lifestyle optimized for health, Viking genes, and a Shield-maiden heart. We'll show you how to develop all three in an intellectually stimulating, fun, and supportive environment.



Shield-maiden Life forums, curricula and events strengthen family ties while building life-long relationships, camaraderie and a strong sense of community.

ALGIZ is a Norse symbol (Rune) that represents an Elk. It is incorporated into your shield logo as a tribute to family. It symbolizes Protection, Defense, Instinct, Group Effort, Guardianship. See our page on the deeper meaning and symbolism of runes displayed on your Shield-maiden logo. 

At left, Shield-maiden sisters literally run through fire and smoke for each other in the "Tough Viking" obstacle race in Stockholm, Sweden April 14, 2016.


Discover elite nutritional health, mind-set, and fitness by mimicking lifestyles of the healthiest and most empowered women the world has ever known.

Become a part of the Shield Maiden Life revolution.


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