INSPIRED BY THE LEGENDARY VIKING SHIELD MAIDENS.

BUILT FOR MODERN WOMEN.

HEALTHY.

FIT.

FEARLESS.

Build strength. Build confidence. Find your community.

Shield Maiden Life is a community for women building real strength in every part of life. Led by Kim Rodes and Wayne Coolidge, we bring together coaching, nutrition, and mindset support — so you can get stronger, feel more confident, and never do it alone.

Real strength. Real community. This could be you!

The Shield Maidens of Norse legend were fearless women warriors who refused to let others define their limits. Their legacy inspires today's women to build strong bodies, resilient minds, and the confidence to face every challenge with purpose and determination.

Training

Build strength, increase confidence, and create a body that's ready for whatever life brings.

Nutrition

Fuel your body with simple, nourishing foods that are delicious and energize you from the inside out.

Mindset

Develop the resilience, discipline, and confidence to overcome daily challenges and thrive.

Community

Surround yourself with women who encourage, inspire, and help you become your strongest self.

Shield Maiden Life in Action!

Kim Before

Health going in the wrong direction including high blood pressure
Confidence levels very low
Was not the person I wanted to be

Kim After

70 pounds of fat lost
11 pounds of muscle gained
No longer needed blood pressure medication

"Shield Maidens are some of the healthiest, strongest, and most empowered women in history.”

— Wayne Coolidge Jr., M.Ed.

Shield Maiden Life Community Membership

The Shield Maiden Life community program helps you become healthy, fit, and fearless by losing fat, building lean muscle, and getting the coaching, training, and support you need to keep going.

Includes 6 monthly coaching sessions.
Access to our fitness training library, from beginner basics to advanced workouts.
Training routines and sample meal plans to help guide your progress.
Admission to "Shield Wall," our members-only forum where women come together to share insights, tips, and encouragement.
Just $29.95 per month

Become a Shield Maiden

Meet Kim & Wayne

Wayne Coolidge Jr., M.Ed.

Founder, Shield Maiden Life

Health Promotion Scholar • Wellness Strategist • Speaker • 43+ Years in Health & Human Performance

Wayne is the founder and architect behind the Shield Maiden Life framework. With more than 43 years in health promotion and human performance, he's spent his life helping people build stronger bodies, healthier habits, and more capable lives.

Kim Rodes

Partner, Shield Maiden Life

NASM-CPT • Certified Health & Wellness Coach (AFPA) • Certified Menopause Specialist

Kim is living proof it works. She rebuilt her health, strength, and confidence through the very process Shield Maiden Life now shares with other women — losing nearly 70 pounds of fat, building lean muscle, and learning to believe in herself again. Today, she's the original Shield Maiden, bringing lived experience and real encouragement to every woman ready to do the same.

Together, Wayne and Kim guide women far beyond basic fat loss—forging real strength, unshakable confidence, and the deep-seated belief that it is never too late to step into your power. Drawing inspiration from the fierce resilience of Viking Shield Maidens, their approach is about reclaiming your vitality, standing tall against self-doubt, and mastering the physical and mental stamina needed to conquer every season of life. Most importantly is the fundamental belief that it's never too late to start.

Testimonials

Rene H.

"Wayne has no peers in the health and fitness world IMHO. If you can work with him, take his online courses or join the community. Don't wait - do it!"

Robyn B.

"I've been working with Wayne for over 30 years and the results are spectacular. Highly recommend for all your health and fitness needs."