"Inspired by the courage of Shield Maidens — the healthiest, strongest, and most empowered women the world has ever known."
Shield Maiden Life was built for women who want more than another diet or another promise to lose weight. We believe you deserve a different path — one built around getting stronger, healthier, more confident, and better prepared for the years ahead.
We bring together Wayne's decades of health-promotion experience and lifelong study of how our ancestors moved, ate, and lived with Kim's own transformation and professional coaching in women's health. Together, we combine practical nutrition, strength training, and a community of women who know that lasting change is about more than a number on the scale.
We believe strength matters.
We believe muscle matters — especially as we age.
We believe food should nourish your body, not control your life.
We believe health is about far more than a number on the scale.
And we believe confidence grows when you begin doing things you once thought you couldn't.
But these ideas are not entirely new.
For generations, women lived lives that demanded strength, movement, resilience, and adaptability. They walked, carried, lifted, worked, cared for families and communities, and depended on capable bodies to meet the demands of everyday life.
Modern life has changed, but the human body has not changed nearly as quickly.
Shield Maiden Life draws inspiration from those ancestral lessons — not because we want to live in the past, but because there is still something valuable to learn from how humans were built to move, eat, recover, connect, and live.
For women today, that means building and preserving muscle, moving our bodies, eating nourishing food, protecting our health, recovering well, and refusing to accept that becoming weaker is simply an inevitable part of getting older.
We believe every woman is capable of becoming stronger — at any stage of life.
That is the spirit behind the modern Shield Maiden. She is a woman who chooses to stand for her health, build her strength, adapt when life changes, and keep moving forward.
Healthy. Fit. Fearless.
Wayne Coolidge Jr., M.Ed.
Founder, Shield Maiden Life Health Promotion Scholar • Wellness Strategist • Speaker • 43+ Years in Health & Human Performance
Wayne is the founder and architect behind the Shield Maiden Life framework. With more than 43 years in health promotion and human performance, he's spent his life helping people build stronger bodies, healthier habits, and more capable lives.
His work is grounded in a lifelong study of how our ancestors moved, ate, and lived — and how that ancient blueprint can transform health today. Wayne has pioneered the concept that mimicking the lifestyle of our ancestors leads to healthier gene expression, slower cellular aging, and what he calls Healthy Dynamic Living.
Wayne's approach has never been about trends or quick fixes. It's about helping people understand their bodies, build sustainable habits, and get stronger for life. Shield Maiden Life grew from that philosophy.
Kim Twitty Rodes
Partner, Shield Maiden Life NASM-CPT • Certified Health & Wellness Coach (AFPA) • Certified Menopause Specialist
Kim's connection to Shield Maiden Life started in the emergency room.
"We all start from a different place. Mine was the ER."
Kim is living proof it works. She rebuilt her health, strength, and confidence through the very process Shield Maiden Life now shares with other women — losing nearly 70 pounds of fat, building lean muscle, and learning to believe in herself again.
Today, Kim is the original Shield Maiden — bringing the heart of the journey to life through her own experience and helping other women build strength, confidence, and belief in what is possible for them.
